D&D Tire celebrating 15 years; open House is this Friday
By Micah Knebel

On Friday, April 13, D&D Tire will be celebrating their 15-year milestone in business by hosting a customer appreciation day from 10 am to 3 pm. Customers are invited to come into the Jesup location at 851 Douglas Street to shop in-store specials, enjoy food and beverages, and take part in prize drawings throughout the day.

This is the second customer appreciation day that the business has held. In 2013, they held their 10-year anniversary. Mary McMahon, who owns D&D Tire with her husband, Dan, said she and her husband were pleasantly surprised with the turnout from their 10th anniversary celebration. When asked why they decided to have another milestone celebration, Mary said simply, “Fifteen years is a milestone for a small business. We have some good, faithful customers. We wouldn’t be here without them.”

In the past five years, they have started selling some new products including wheels and rims. One of their biggest changes has been online competition.
“There are some people that have switched to buying everything online, including tires,” Mary says, “and we’re fine with that because they still need to have someone to put them on.”

Technology itself has changed some of the ways they do business. Mary says they are responding to Facebook inquiries or text messages about tire pricings more often. As a result, they have seen more traffic on social media.
“It’s no longer just the phone calls coming in,” she says. They are regularly checking social media and cell phones to make sure they stay engaged with customers.

Family members are still involved in the business as well as other dedicated employees.

“We have some wonderful employees,” she says. Mary says the employees rarely leave work at the door. Whether it be a funeral, a stop at a gas station, or dinner at a restaurant, the owners and a number of their employees are often approached by customers outside of the shop and asked questions about their products and services.

“And it’s kind of like a light bulb goes on,” she says. “Pretty much any place we go we have people either asking about tires or (saying) ‘yeah, that reminds me. I need to call you!’” Mary says they are okay with that. With the amount of competition around, she knows that recognition is important. “It’s a kind of pride that that’s how they think of us. It’s one thing that keeps us going and knowing that we’re appreciated.”

The community has recognized D&D Tire in other ways too. Recently, the Gilbertville Fire Department gave Dan the “Helping Hands Award” after responding to a call one snowy, Friday evening. The Gilbertville Fire Department had run into an issue with one of their fire truck tires at the site of an accident. Dan was able to get the tire taken care of, despite the treacherous weather. Mary said Dan was totally surprised by the award from the fire department.

As they look towards the future, Mary said D&D Tire hopes to continue to build on their social media and mobile phone usage as well as potentially offer some new products. Most importantly, she noted, their plan is to continue to best serve the customers in the area.
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